This is heartbreaking. Early tracking suggests that Guillermo del Toro’s long-awaited “robots vs. monsters” movie Pacific Rim is gaining less audience interest than Grown-Ups 2, which opens the same weekend. Legendary Pictures “risks losing a lot of money” on Pacific Rim, Variety warns.
I don’t have many followers, I know this. But tumblr is more than than the followers you have, the ears that first hear your voice when you shout, when you cry.
Get the word out.
If giant robots fighting giant monsters flops on our watch, on this generation’s turn at bearing the torch of nerdom, we shall forever be remembered as the generation that lost it all.
I say, no. Not this time. Not this movie. We will not fail our genre and the geeks that came before us- dreaming of this day- nor those destined to follow us.
Friends on Twitter pointed this out and I have to say this: okay, guys. For serious, chill.
It is not your job to make Pacific Rim a hit. You are not “on watch.” (What the hell does that even mean?) It is a profit-seeking venture (and a cynical, button-pushing, keyword-friendly one at that) foisted upon you by a massive media conglomerate in a year where we have already seen “nerd movies” gross over a billion dollars easy. The major movie studios are not going to stop nerd-pandering any time soon. Hell, last year Dredd and Abraham Lincoln: Vampire Hunter and Battleship and John Carter all flopped huge, and that didn’t stop the studios from doubling down on the nerdstravaganza dollar.
Heck, it is entirely possible that Pacific Rim will be shitty! Guillermo Del Toro is not some magical director incapable of flaw; both Hellboys were mixed bags at best, Blade II was Not Very Good, et cetera. (Pan’s Labyrinth is quite a ways back now.) How about that? Maybe it’s just going to be shitty, and that’s fine. We don’t want shitty movies to make lots of money, because that would be stupid.
Stop assigning yourself work because you define yourself by your preferred pop-cultural detritus. (While we’re at it, stop defining yourself by your preferred pop-cultural detritus, that would be good too.) Being a fan of something is great; becoming a proxy marketing tool for corporations who aren’t paying you is something else entirely.
Blade II is masterpiece. Did you miss the scene where Blade gives a dude a vertical suplex? It’s pretty central to the appeal.